Binggrae

Beginning with the export to Los Angeles of the United States and Russia in 1993, Binggrae has progressively promoted a global business to expand the market to North America, South America, Southeast Asia, and others to settle the status of Global Binggrae. Especially in case of Melona, though it is sold for high price of 2,000 KRW in Brazil, it is becoming a new fad of dessert, Melona began to be sold in local stores in the United States and Canada as well, and Melona is taking the taste of the world by becoming the No. 1 sales product among imported ice cream products within seven months in Hong Kong, Taiwan, and Singapore. Moreover, Banana Flavored Milk has been exported in a form of tetra pack to overcome the expiration date to be loved by China and sinosphere regions from 2012.

Based on the successful entrance into the market through export, Binggrae has established the local sales firms of Brazil and China in 2014 and of the United States in 2016. In 2017, for the first company in Korea, Binggrae began to produce and sell "Melona" in the United States. With the strategy of localization, Binggrae is establishing the sustainable foundation of growth through the expansion toward the global market.

Binggrae will become a global leading corporation in food industry to open the future to deliver bright smile of Binggrae to the entire world.