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ZDNet confirmed that
competitor’s OLED has
shown noticeable
burn-in marks at a
popular tradeshow.
2018.09.17
Sales Talk

Burn-in Free : “ The key
feature for QLED life span.”

it's about Burn-in Free story. see blow about details
Burn-in is permanent damage to the TV screen caused by prolonged static images, like channel logos. It causes real problems like discoloration and ghost images on the TV screen that no-one should have to put up with.
<Samsung Newsroom> first image: B’s OLED at a store (China) A logo mark remains on the face of an actoress. second image: X’s OLED TV at a store (Russia) The interface of a previous program can still be seen on a color test image. third image: X’s OLED TV at a store (Portugal) The information from an on-screen POP remains on the other side.