Soft skills

Series 1

Chapter 1: Offer benefits, not only features

Deliver feature benefits with customer's daily life story
2018.09.17 ※ This content will be issued in series
Story selling “convey information in a form that lasts long
in memory, along with a emotional touch!”
Plot(Formation) is 1. Theme 2. Contents 3. Association
  • A
    What do you think about the
    art work over there?
    How do you think? Doesn't it just
    look like a fine piece of art?
  • C
    But it is not just a simple
    piece of art, but a QLED TV.
    With QLED TV, you can display
    photos in a gallery.
    when the TV is off.,
    No more huge ugly black square
    in the middle of your living room.
  • T
    It’s called Ambient mode.
    You can make it show useful info.
    Or photos, or even make it just
    blend into the wall by displaying
    the wallpaper.