Soft skills

Series 1

Chapter 1: Offer benefits, not only features

Action makes decision. Encourage customers to try hands-on experience.
2018.09.17 ※ This content will be issued in series
If customers feel that
Samsung TVs are too, go one step behind
‘The 50cm Rule’
LET'S PRACTICE!
communications, see blow about details
TV
PROMOTER: Quite impressive isn’t it? Big screen is what everyone is looking for right now.
CUSTOMER: It’s nice, but seems a bit too big for me…
CUSTOMER: It’s still too big…
PROMOTER: We’re standing too close to it. Why don’t we take one step back?
50 CM ONE STEP BEHIND
CUSTOMER: Oh wow! Now it doesn’t seem that big! It fits right in!